Aglive has developed the world’s first evidence-based tracking and authentication-enabled technology, allowing food to be tracked from ‘paddock to plate’ through the food production value chain. We designed the branding around this concept of traceability, creating the icons from one continuous path that crosses over and under itself. The different colours reference the various stages livestock goes through on it’s way to your plate. Dusty greens and reds are used to evoke the Australian landscape, combined with brighter colours to make the branding at home in the digital space.
Work commissioned by The Revery
February 28, 2017