Zoe Wetherall

Branding and stationery for photographer Zoe Wetherall. Zoe’s work is typically shot from the air, highlighting the structured geometry of both natural and man made landscapes. “I really like looking straight down,” she says. “It makes me look at things in a very graphic way; you are just focusing on the textures of the land and the shapes without being distorted by the angle of view. It’s very simple and clean.” The branding has been designed to reflect Zoe’s passion for repetition and graphic order. Each letter acts as its own structure, aligned as if they were a small neighbourhood viewed from above.

Business cards are lettepress printed in one colour and blind foil punched onto Lettra Fluro White 300gsm card. They’re finished in triplex with a sheet of Optix Jetz Black 300gsm card in the middle.


February 28, 2017